PROJECT 001
20 MAR 2024
MY ROLE: UX DESIGN ・UI DESIGN ・BRANDING
Compound.
Elevating Pensions: Clear, Cool
and Concise
Introduction
The Compound team presented a fantastic concept aimed at revolutionizing the pension management experience. The challenge was to transform a typically dense and stressful topic into a simple, engaging, and smooth experience, particularly for newcomers to pension planning.
Objective
Our goal was to design an app that stood out in the crowded market of financial services by being user-friendly, visually appealing, and distinctively unique in its functionality and aesthetic.
Design Process
1. DISCOVERY WORKSHOP:
Discovery Workshop: We began with a comprehensive discovery workshop involving stakeholders from Compound. This collaborative approach helped us align our design objectives with the business goals, focusing on creating a pension app that was both accessible and engaging.
2. UX DESIGN:
Simplification of Complex Information: The design team focused on simplifying pension-related information, which involved restructuring the content and creating intuitive user flows.
Interactive Elements: To enhance engagement, we integrated interactive financial tools and calculators that allowed users to visualise their pension growth and understand various scenarios.
Branding and Visual Design
Evolving Brand Elements:
Leveraging existing assets such as core brand colors, logos, and typography, we revitalised the brand image to make it more youthful, fun, yet trustworthy.
Creating a Cohesive Aesthetic: The new design used vibrant colours and playful graphics to maintain a fresh and engaging look while ensuring consistency across all platforms.
Client Feedback
The feedback from the Compound team was overwhelmingly positive. They were particularly impressed by the seamless integration of complex pension information into an easy-to-navigate, engaging user interface. Their appreciation was captured in their statement: "We're absolutely thrilled with the exceptional work that Sabi and the team delivered. The innovative approach and the user-friendly design have set our app apart from anything else on the market.
Future Directions
Building on this success, we plan to introduce more personalised features, such as adjustable retirement planning tools and enhanced user support, to make pension planning even more accessible and tailored to individual needs.
Technical Execution
The app was developed with a focus on high usability standards, ensuring that the interface was responsive and adaptive to various devices and screen sizes. This technical finesse was crucial for providing a seamless user experience, crucial for the app’s target demographic of both tech-savvy users and those less familiar with digital tools.
Outcome
The App was exceptionally well-received. Its user-friendly interface and refreshed branding made it significantly more approachable for users initiating their pension journey. The app not only improved user engagement but also increased registrations and user retention.
Conclusion
The Compound Pension App project exemplifies how effective design can transform complex financial services into enjoyable and easy-to-use digital products. By focusing on user-centric design principles and engaging branding, we were able to exceed client expectations and set a new standard in the industry.
