PROJECT 004
02 FEB 2024
MY ROLE: UX DESIGN ・UI DESIGN ・BRANDING
Flurry.
Experience private upgrades
with AI-powered insights
Introduction
In the competitive world of online dating, profile presentation is critical. A single unflattering photo or poorly written bio can significantly decrease a user's chances of receiving matches. Flurry addresses this challenge by providing a platform where users can share their dating profiles for community feedback, aiming to optimise their appeal and improve match rates.
Objective
Our goal was to design an app that stood out in the crowded market of financial services by being user-friendly, visually appealing, and distinctively unique in its functionality and aesthetic.
Design Process
Flurry's development journey began with extensive user research and analysis. Surveys and interviews with online daters revealed common pain points, such as the lack of constructive feedback on profile content. This research also included analysing dating app match rates and user behaviour to understand how profile quality impacts match success.
Based on these insights, the Flurry team developed a system that allows users to upload and share their profiles anonymously. This feature ensures that users feel comfortable seeking feedback without compromising their privacy. The platform's feedback mechanism was designed to facilitate constructive criticism from the community, enabling users to make meaningful improvements to their profiles.
To encourage user engagement, Flurry introduced a reward system. Users can give and receive virtual gifts or coins for helpful reviews, which are displayed on both profiles and comments. This system not only motivates users to participate but also highlights quality feedback and fosters a positive community atmosphere.
Branding and Visual Design
Creating a friendly and approachable brand identity was essential for Flurry. The team emphasised growth, respect, and positivity in all branding elements. The logo was designed to represent community and support, while the colour palette featured soothing and welcoming tones to create an inviting environment.
The UI and user experience UX focused on simplicity and ease of use. The platform's intuitive interface ensures that users can navigate it effortlessly, enhancing their overall experience. User privacy and comfort were prioritised throughout the design process, ensuring that users feel secure while using the platform.
Client Feedback
The response from users has been overwhelmingly positive. Many appreciated the constructive nature of the feedback received and the sense of community within Flurry. Users reported noticeable improvements in their dating profiles, leading to increased match rates. Additionally, the platform's reward system was well-received, as it provided tangible recognition for quality contributions.
Some users suggested further enhancements, such as real-time feedback sessions and more detailed profile analysis. These suggestions are being considered for future updates to continue improving the user experience.
Future Directions
Looking ahead, Flurry aims to incorporate advanced analytics driven by artificial intelligence to provide deeper insights into profile optimisation. This feature will offer users more tailored advice on how to enhance their profiles. The team also plans to expand the rewards system, introducing more diverse rewards and recognition for top reviewers to further motivate community engagement.
Furthermore, Flurry is exploring partnerships with dating apps to offer direct profile enhancement services. Such integrations would allow users to seamlessly improve their profiles across multiple platforms, increasing their chances of finding matches.
Technical Execution
The technical execution of Flurry involved building a robust backend capable of handling profile uploads, feedback processing, and reward distribution. The frontend development focused on creating a user-friendly interface with a responsive design to ensure accessibility across various devices. Stringent security measures were implemented to protect user data and maintain anonymity, addressing privacy concerns effectively.
Outcome
Increased Match Rates: Users experienced higher match rates after optimising their profiles based on community feedback. Flurry's user base grew steadily, with active participation in profile reviews and constructive feedback. High user satisfaction rates due to the supportive and positive environment fostered by Flurry.
Conclusion
Flurry has successfully addressed the challenge of optimising dating profiles by providing a private, constructive space for feedback. By fostering a community built on respect and positivity, Flurry not only improves users' chances of finding matches but also creates a supportive environment where individuals can grow and thrive. With ongoing enhancements and future integrations, Flurry is poised to become an indispensable tool for online daters seeking to put their best foot forward.
